Bulk Generation of E-commerce Advertising Short Videos: Efficiently Solve Cost and Consistency Problems

In today's booming e - commerce industry, the demand for advertising short videos has exploded. A brand urgently needs to generate a series of high-quality e - commerce advertising short videos in bulk to promote products and enhance brand influence. WeLinkirt provides effective support for the brand with its advanced technologies and solutions.

User Scenario: A brand wants to produce e - commerce advertising short videos for a variety of its products for online promotion. They need to make 50 short videos about 1 minute long, covering the features, usage scenarios, and advantages of different products. The production requirement is to produce high-quality, stylistically unified, and attractive advertising videos at a low cost in a short time.

Pain Points: In the traditional advertising short-video production process, the brand faces many difficulties. Firstly, there is an issue of cross-shot consistency. Characters and scenes are prone to 'face-changing' and incoherence in different shots, affecting the overall quality of the video. Secondly, the production cycle is long. Producing 50 videos in the traditional way may take several weeks. Moreover, the cost is high, including expenses for labor, venues, and equipment. In addition, the multi-person collaboration process is prone to confusion, and revisions require repeated communication, resulting in low efficiency.

Technical Principle

WeLinkirt solves these problems through the Wemio Physical AI Content Engine and the DaoAI World Model. The Wemio Physical AI Content Engine introduces 3D and physical constraints into video generation. In the real world, the lighting, spatial relationships, and movements of objects follow physical laws. When these physical constraints are applied to video generation, the lighting and spatial relationships under multi-angle camera movements can remain stable. For example, the shape and brightness changes of an object's shadow under different lighting angles conform to physical laws, so there will be no sudden lighting changes in the video.

• The DaoAI World Model, as a unified foundation, has the ability to understand semantics and 3D space. It can accurately analyze the semantics and locate the 3D space of elements such as scenes and characters in the video. During the video production process, it acts like an intelligent 'commander' to ensure the consistency of cross-shot characters and scenes. Because it has a global understanding of the semantics and space of the entire video, it can accurately lock the features of characters and scenes in different shots, avoiding the problems of 'face-changing' and scene incoherence.
• Specifically, when producing an advertising video with multiple shots, the DaoAI World Model will remember the appearance features, movement habits of each character, and the layout of the scene. When generating a new shot, it will make accurate matches based on this information to ensure the consistency of elements in the new shot with those in the previous shots.
• At the same time, the Wemio Physical AI Content Engine makes the movements of characters follow physical laws. For example, the walking of people and the movement of objects conform to the principles of real-world physics, making the video more realistic and credible.

WeLinkirt Solution and Product Introduction

WeLinkirt provides an intelligent agent pipeline from 'scriptwriting → storyboarding → video output → editing'. The scriptwriting agent can quickly generate a suitable script based on the product information and publicity points provided by the brand. The storyboarding agent transforms the script into specific storyboards, determining the content, duration, and shooting method of each shot. The video output agent uses the Wemio Physical AI Content Engine and the DaoAI World Model to generate high-quality video clips according to the storyboards. The editing agent edits and optimizes the generated video clips to ensure the smoothness and观赏性 of the video.

WeLinkirt realizes the efficient and low-cost production of e - commerce advertising short videos through the intelligent agent pipeline and advanced technologies.

In this process, the intelligent agent pipeline can lock characters, scenes, and costumes across shots. For example, in different shots, the appearance, clothing of characters, and the scenes they are in can remain consistent. At the same time, the team collaboration function is very powerful. Multiple people can collaborate in real-time and share the credit pool, improving collaboration efficiency. For employees who leave the company, the administrator can revoke their permissions with one click to ensure the security of project data. Moreover, projects can be easily transferred, and data can be well retained.

Quantitative Results: By using the WeLinkirt solution, the brand has achieved significant results in terms of cost, time, and quality. The cost per minute of video production is reduced to about ¥650/min, a -30% reduction compared with the traditional production method. The monthly credit consumption is reduced by -50%, and the overall video output speed is increased by 2×. The production cycle, which originally took several weeks, is shortened to a few days, greatly improving production efficiency. At the same time, the cross-shot consistency is greatly improved, and there are no obvious defects even in thousands of consecutive shots.