In today's highly competitive market environment, brand promos are crucial for enterprises to establish their images and promote products. However, traditional production methods have prominent problems in coherence and cost, and WeLinkirt provides effective solutions to address these issues.
User Scenario: A brand owner plans to launch a new product and commissions the production of a brand promo about 3 minutes long. This promo aims to comprehensively showcase the product's features, advantages, and brand concept, requiring a high level of visual quality and artistic standard. The brand owner hopes to shorten the production cycle and control costs as much as possible while ensuring quality.
Pain Points: In the traditional promo production process, the brand owner encountered many problems. It was difficult to ensure the consistency of characters and scenes across shots, prone to issues such as character 'face-changing' and scene incoherence. The production cycle was long, taking about 10 days from scriptwriting, storyboarding to the final output. The production cost was high, with the cost per minute of the finished film being about ¥1000. In addition, there were problems such as poor communication and chaotic permission management during multi-person collaboration, and the manuscript revision process was very cumbersome.
Technical Principle
WeLinkirt uses the Wemio Physical AI Content Engine and the DaoAI World Model to solve the above problems. The Wemio Physical AI Content Engine introduces three-dimensional and physical constraints into the video generation process. In the real world, lighting, object movement, and spatial relationships all follow physical laws. Applying these physical constraints to video generation ensures that under multi-angle camera movements, the changes in lighting, the spatial positions, and motion trajectories of objects conform to physical logic.
- For example, the shadow angle and length of an object in different shots will change according to the physical changes in lighting conditions, without any self-contradictory situations.
- The DaoAI World Model, as a unified base, can deeply understand semantics and three-dimensional spaces. It is like an intelligent database that stores information about all elements such as characters, scenes, and costumes in the video.
- During the video generation process, this model can ensure the consistency of characters and scenes across shots based on this information. For example, the appearance and costumes of characters remain the same in different shots, and the layout and details of the scenes do not change in a jumpy way.
- This technology based on physical constraints and semantic understanding fundamentally ensures the coherence and consistency of video content, making it possible for thousands of connected shots not to break down.
WeLinkirt Solution and Product Introduction
WeLinkirt provides an intelligent agent pipeline from scriptwriting to storyboarding, film output, and editing. This pipeline connects the entire process from script creation to the final output through intelligent agents. In the scriptwriting stage, the intelligent agent can generate a preliminary script based on brand requirements and product characteristics. When designing storyboards, the intelligent agent automatically plans the shot sequence and shot sizes according to the script content. In the film output stage, the Wemio Physical AI Content Engine and the DaoAI World Model are used to ensure that characters, scenes, and costumes are locked across shots. For example, when generating different shots of a character, the system will ensure that the character's appearance, movements, and costumes remain consistent based on the previously stored character information.
In terms of team collaboration, WeLinkirt supports real-time multi-person collaboration. Team members can edit and modify the project online simultaneously. The shared credit pool can effectively reduce costs, and the system provides a function to revoke permissions of departing employees with one click to ensure the security of project data. At the same time, projects can be easily transferred and data can be retained.
Quantitative Results: Through the solution provided by WeLinkirt, the production of the brand promo has achieved remarkable results. The production cost has been significantly reduced, with the cost per minute of the finished film dropping to about ¥650, a cost reduction of -35%. The monthly credit consumption has been reduced by -52%. The overall film output speed has increased by about 2.5×, and the production cycle has been shortened from the original 10 days to less than 4 days. In addition, the consistency across shots can reach 2000+ shots without breakdown, effectively ensuring the quality and coherence of the promo.
FAQ
How does WeLinkirt ensure the consistency of brand promos across shots?
WeLinkirt uses the Wemio Physical AI Content Engine and the DaoAI World Model, introducing three-dimensional and physical constraints into video generation. Through the understanding of semantics and three-dimensional spaces, it ensures that characters, scenes, and costumes are locked across shots, and thousands of connected shots will not break down.
How much cost can be reduced by using WeLinkirt to produce brand promos?
Using WeLinkirt to produce brand promos can reduce costs by about 35%. The cost per minute of the finished film can be reduced from about ¥1000 to about ¥650, and the monthly credit consumption can also be reduced by about 52%.
Can WeLinkirt shorten the production cycle of brand promos?
Yes. The intelligent agent pipeline provided by WeLinkirt can increase the overall film output speed by about 2.5×, and the production cycle can be shortened from the original 10 days to less than 4 days.